NC Internet Marketing – Call To Action Marketing

D o you use call to action marketing on your website?  Most business owners just forget this piece completely, so if you even have a call to action on your website, you’re a step ahead of the competition.

What is call to action marketing?

Call to action marketing is simply an action taken  somewhere on your website telling the visitor what to do.  You could ask for them to place an order, to get a free report, to make a phone call.  Call to action marketing is designed to get your client in the sales funnel.

You are going to need to decide exactly what action you want your visitor to take.  This is where someone with a little internet marketing knowledge can help you.  How?  You may have to test various call to actions to determine what is best for you and your business.

Examples of call to action marketing

Here are some examples for getting visitors to fill out a quote form.

“Just fill out your information below to receive a comprehensive, no-strings-attached, completely free quote from one of our representatives.”

“Fill out the form to receive a free quote from our sales team. Your request will be processed within 24 hours and you will receive a call between the hours you specified on the form.”

Tell your visitor exactly what you want them to do.  The more detail, the better.

The same thing could be done to get a free report.  What happens with the free report?  It builds credibility with your prospects.  And, you get to market to them via email.

You could also use call to action marketing to give away a free phone consultation to discuss how your product can help your prospect.

Call to Marketing Tip: Focus on the benefits your visitor will have if they purchase your product or service. What will change in the way they live their life? Will their coffee be better in the morning? Will they save more money on taxes? How will their life be better because you showed up?

Find the right call to action  and your sales will go up.  Our company, NC SEO Consultants, will help implement an internet marketing plan to increase your sales.  Call 336-407-6490 and ask for Jim.  No high pressure.  Just plain honest talk about how to increase sales via the internet.  That is the reason you have a website, right?

Remember, call to action marketing can make the difference between sales and no sales!